And, yet, according to research by Zety, a career website and online resume/cover letter builder and generator, the human side to hiring still matters. Crucially so, the company maintains. As they see it, hiring managers and the like really want potential candidates that exude what it says is the “niceness factor.” And this even goes with showing you have that in a Zoom interview, which has become the de-facto tool for interviews in the COVID-19 era. Giving off a well-wrought, positive sense of yourself is a key factor in an employment pursuit, the study says—even during the pandemic.