Now Stores Must Tell You How They’re Tracking Your Every Move
California’s new privacy law has spurred a torrent of online notices. But the law is also forcing changes offline, in traditional stores.
To anyone with eyes in their kneecaps, the notice outside gadget retailer B8ta’s glossy store next to San Francisco’s new NBA arena is obvious. “We care about your privacy,” the small plaque proclaims, offering a web address and QR code.