Microsoft, Adobe and Tom Siebel: This is why they're working together to build a new CRM platform


Although Microsoft builds its own tools, like Customer Insights, on top of Dynamics, at the end of 2019 it started up ISV Connect, a partner program for ISVs like C3 to use Dynamics and Power Apps as a platform instead of building their own SaaS applications. C3 AI CRM promises to combine Dynamics with what C3 knows about some key industry verticals, without every customer having to tailor their own solution. 





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