Hey Alexa, order me a Coca-Cola Energy Drink


Jaideep Kibe: This is such an exciting moment for us, first of all. You know, for the first time at CES, we have teamed up with Amazon and Alexa, to create a truly experiential experience, that is interactive. And we’re using this experience to showcase the launch of the first energy drink product under the Coca-Cola trademark, which is Coca-Cola Energy, which is going to be on shelves on Jan. 20. All the folks, the media, our guests, visitors at CES, get to taste Coke Energy for the first time, thanks to this interactive experience here at CES.





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Karen Roby

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