Digital assistants created for e-commerce adapt themselves to each shop's needs


The pandemic has taught us that almost all companies have to sell on the internet. Bots are a technology that facilitates e-commerce. They are digital assistants that can answer customer queries about products that are sold or help to locate them, as well as supporting customers in the purchasing process. “In whatever language; and moreover, chatbots never get tired: They’re available 24 hours a day, 365 days a year,” said Jordi Cabot, the Universitat Oberta de Catalunya (UOC) researcher who created Xatkit, a company specialized in their development. This technology has existed for some time in big companies and is now also helping improve the digital competitiveness of SMEs. Indeed, the introduction of bots is expanding: this type of artificial intelligence already generates over 40% of the traffic on the internet.





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