Cookie banner design can affect users' privacy choices


Data privacy is an important topic in the digitalised economy. Recent policy changes have aimed to strengthen users’ control over their own data. Yet new research from Copenhagen Business School finds designers of cookie banners can affect users’ privacy choices by manipulating the choice architecture and with simple changes can increase absolute consent by 17%.





Like it? Share with your friends!

What's Your Reaction?

Angry Angry
0
Angry
Confused Confused
0
Confused
Buffoon Buffoon
0
Buffoon
Cry Cry
0
Cry
Cute Cute
0
Cute
WOW WOW
0
WOW
Dislike Dislike
0
Dislike
Fail Fail
0
Fail
Geek Geek
0
Geek
Like Like
0
Like
Source link

Send this to a friend